„Banned” Jordans

2017-11-21
„Banned” JordansEarly winter 1984, Nike needed a new idea to make money because boom for running shoes had already passed. The company, same as the competition, built upon a variety of different products, signing many low-value contracts with athletes. Nobody wanted to gamble the future of their brand on one person. Yet, the time for changes had come. All or nothing.

The company from Oregon felt that Michael Jordan might be the person to save it from their financial problems. The idea behind it was: „If we can't afford some space for our products on the last page, let's find an athlete who will advertise us on the cover”. That someone was meant to be Michael Jordan – a well promising third pick of the draft, chosen by the Chicago Bulls. There was a problem because Michael liked Converse more, a company backed by the South Carolina University and its trainer and huge authority in there, Dean Smith. The Converse company had other very successful athletes under their wings too, such as Larry Bird and Magic Johnson. Another company fighting for MJ was adidas but they made no impression on him and left the fight rather quickly. David Falk (Jordan's agent) wanted very much for Jordan to sign a contract with Nike because they were the only ones offering him his own line of shoes.

Support from family and his private agent resulted in the signing of contract and creation of a new line of shoes – AIR JORDAN. A logo was created, showing a ball with wings. Jordan agreed to a 5-year contract for 2.5 mln dollars. The „Ones” were designed by Peter Moore and they were a hit because people from around the globe spent lots of money to have that shoe in their collection. Not only was it great promotion for Jordan, but also for Nike. 




The year 1985 came and the first model created for a future champion broke all rules. Above all else, it was red and black, which brought MJ doubts because they were „the colors of the devil”. Shoes were also banned by David Stern, the commissioner of the NBA, because of the lack of uniformity of the shoe. Each match he was fined $5.000, which was paid by Nike. There can't be a better advertisement! Soon after, shoes were called „Banned” and up to this day, they are a holy grail for sneakerheads.

This is how the history of the best basketball shoe line has started and how Nike by putting it all on one horse, won more than anyone at that time could have imagined.

Date of release: March 1985.
Price: (March 1985) – 75$



You can find this model in our shop, in retro version and colorway inspired by the first pair.

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